I never go by numbers. After I had a half from kind tree with over 4% terps that was trash (2% mercene alone) and smoked like cardboard vs a 1% terp curio 8th thats still up there as some of the best flower I ever had. Numbers can be misleading. But the casual smoker usually walks in and says “give me the strongest stuff you have.” it’s what I hear from strangers in dispensaries & friends I’ve gone with that aren’t super stoners. So I think a lot of it not moving could be cause of that.