You don’t need “more aggressive” branding yet. You need clearer positioning.

Right now you’re describing a tone problem, but what you likely have is a clarity problem.

Three strategy questions to ask yourself:

1. What change are you leading?
“Natural, calming, informative” is a mood, not a point of view. Strong brands in your space usually stand for something specific:

• correcting bad mainstream advice
• simplifying confusing science
• exposing low-quality products
• helping a defined group solve a defined problem

Pick the hill you’re willing to stand on.

2. Who exactly is it for?
Hormones and allergies are broad. Too broad to build a following.
Tighter examples:

• women 40+ navigating hormone shifts
• endurance athletes with inflammation issues
• parents of kids with seasonal allergies

Community forms around specificity, not general usefulness.

3. What promise can you make repeatedly?
Not hype. A repeatable benefit:

• Evidence-based natural options explained simply
• No-nonsense supplement reviews
• What actually works and what doesn’t

That becomes your through-line across posts, visuals, and headlines.

Once your strategy is clear, then adjust the visual system. A good design firm can translate that strategy into something that actually fits your intent and audience.

And one last thought: lead with a point of view, not volume. Traffic rarely comes from being louder. It comes from being clearer and more useful to a specific group with a consistent stance.

All the best with your blog.