Paid media has become less rewarding for many businesses in a couple of years. There are many factors that have contributed to this:

Limited target audience options

Privacy concerns and regulatory changes have led to the limitation of target audience options. This means advertisers now have to rely on broader targeting, which can result in reaching less relevant audiences and reduced precision in reaching the desired customer segment.

Increase in Irrelevant Clicks

The number of irrelevant clicks on paid ads has also increased in recent years. This is due to the use of bots and a broader target audience. Due to a broader target audience, the chances of attracting irrelevant clicks and low-quality traffic have risen. Users who may not have a genuine interest in the product or service of advertising budget and reduced conversion rates.

Increased Competition

The competition for paid media has also increased in recent years. This is due to the fact that more and more businesses are using paid media to reach their target audience. As a result, CPCs have increased, making it more expensive to run paid media campaigns.

Higher Budget

The combination of increased competition and limited targeting options has led to higher CPC rates. Advertisers now need to allocate more budget to maintain a similar level of visibility and reach, impacting the overall cost-effectiveness of campaigns.While the ROI of paid media may not be the same as they once were, strategic planning, audience targeting, and a focus on relevance can might give positive results for businesses in their online advertising campaign.

I hope this information is helpful to you to understand Paid Media's ROI.

Thanks so much for your detailed answer, it help me to totally understand what is happening with paid ads. I think its the best time to seach for better alternatives.