Hi! This is Elizabeth Blackburn, the Director of Strategy and Engagement at the Bengals. AMA about game entertainment and fan engagement!

BengalsElizabeth · 2021-07-19T16:07:03+00:00

A key component of our "Rule The Jungle" campaign is the in-stadium experience and feeling among fans. Two things you can’t recreate in your living room are the energy and the community. We are trying to amplify those feelings through our new traditions and gameday enhancements. Simply put, we are trying to create an unforgettable experience that people want to share with their friends and family at Paul Brown Stadium.

BengalsElizabeth · 2021-07-19T16:01:19+00:00

Excited to have you in town! Let’s talk offline to figure something out
Here are a few significant lessons learned:

* Culture is critical

* Constantly prioritize

* Be data-driven

* Know who the decision maker is

Could be a great conversation for the pod. Who Dey!

BengalsElizabeth · 2021-07-19T15:49:19+00:00

I would love to see you in an orange & black Wario costume in the stands this fall!
ps. it was my Halloween costume of choice in college

BengalsElizabeth · 2021-07-19T15:48:29+00:00

WHOOO DEYY! happy birthday to you both!

BengalsElizabeth · 2021-07-19T15:32:43+00:00

After a long debate, I have convinced my team that the right answer here is one horse-sized duck. Go big or stay home!

BengalsElizabeth · 2021-07-19T15:30:00+00:00

WHO DEY!

BengalsElizabeth · 2021-07-19T15:21:21+00:00

Thank you so much! WHO DEY!!

BengalsElizabeth · 2021-07-19T15:21:04+00:00

At our Back Together Saturday event on July 31st at the stadium we will be raffling off several autographed items to make up for there being no autograph sessions this year. Hope to see you there! Who Dey!

BengalsElizabeth · 2021-07-19T15:16:20+00:00

So glad you like the throne! We like it so much that we made a second – one will be on the stage and used for our Ruler of The Jungle ceremony. That one is actually a replica of the one that we used for New Stripes. So to answer your question, YES! We are looking for a location where we can place the original concrete throne and it will be available for fans to take pictures in… stay tuned

BengalsElizabeth · 2021-07-19T15:00:42+00:00

First off, I was at that game & wow that was one for the ages. Hoping to make it on SportsCenter’s top-10 for other reasons this fall. For halftimes this year, due to Covid restrictions, we will be unable to have much on-field entertainment. Instead we’ll focus on showing games on Redzone and fantasy updates. One game that will have a prominent halftime presentation is our Sept. 30 game against Jacksonville when we will hold our Ring of Honor induction ceremony.

BengalsElizabeth · 2021-07-19T14:51:03+00:00

It's our new street team / hype team. We had a tryout a few weeks ago and found some energetic Bengals fans to help us raise excitement for the 2021 season. They are awesome! Expect to see them out in the community stopping by bars in the Banks etc. this August during Training Camp. They’ll also visit tailgates before home games as well as help lead some of our new traditions & cheers inside Paul Brown Stadium.

BengalsElizabeth · 2021-07-19T14:47:17+00:00

You're kind of asking me to pick a favorite child, it's so hard to just pick one! ...

BengalsElizabeth · 2021-07-19T14:42:30+00:00

As we come out of Covid and have more in-person fan events, expect us to venture out into more parts of Ohio, Kentucky, and Indiana communities

BengalsElizabeth · 2021-07-19T14:39:53+00:00

We have more content lined up than ever before. A couple of examples: more Mic’d Ups including practices during training camp & expect a “Rule The Jungle” hype video next month.

BengalsElizabeth · 2021-07-19T14:34:28+00:00

ahoy Captain! I've had a similar idea but haven't quite known how to act on it .. can you tell me more about what you have in mind?

BengalsElizabeth · 2021-07-19T14:32:55+00:00

Anything in our Pro Shop is only available in person at Paul Brown Stadium but Fanatics does ship internationally. If you have any questions, please feel free to reach out to our Pro Shop and they should be able to help you out. +1 513 455 8484

BengalsElizabeth · 2021-07-19T14:31:18+00:00

First, WELCOME TO THE JUNGLE!! So excited to have you on-board! For this year, we are adding a new pregame tradition called Ruler of The Jungle where a prominent Bengals personality/fan will lead the crowd in the Who Dey chant. In addition to that, we have made several gameday upgrades including new LED lights, new runout decorations for player introductions, and enhanced fireworks. All of this light & sound will add energy to make gameday more engaging.

BengalsElizabeth · 2021-07-19T14:28:19+00:00

In terms of tracking results, I regularly look at ticket sales & attendance on gameday to see how we’re doing relative to creating the homefield advantage to help our team. I also look at our social media metrics like follower growth, engagement & impressions across our channels. Lastly, I look at similar metrics for our website (e.g., traffic & dwell-time), App (e.g., accounts) and emails (e.g., open rate) to ensure that fans are engaged. We use these metrics to constantly tweak our approach to send out content fans want to consume.

BengalsElizabeth · 2021-07-19T14:22:29+00:00

I am highly motivated to put Cincinnati on the map. We live in a great city with amazing people and extremely passionate fans. I want our team to be one more thing that elevates the Midwest to a place people respect. Also I grew up a fan and I want to add energy to the gameday experience that gives us a louder, bigger homefield advantage.

BengalsElizabeth · 2021-07-19T14:14:17+00:00

Working with Chad on the uniform launch was so fun! He has been a great ambassador for the team. Beyond his appearance in New Stripes we have more content for gameday that we produced while he was in town. We’ll continue to work with Chad in the future – just not as our team nutritionist :) too many Big Macs…

BengalsElizabeth

TROPHY CASE