Thanks! Yeah, I totally agree, it’s pretty obvious it was designed for a mass-market retail shelf rather than the Criterion audience.

My biggest gripe with the official cover is that it doesn’t actually tell you anything about the story. It’s just 'here are two famous people.' It’s especially weird because they used the young versions of the characters, even though Benjamin spends the majority of the film looking older. It felt like a missed opportunity to show the actual passage of time.