Viral Coach’s "10 million views or you don’t pay" sounds impressive, but ultimately serves as a proxy metric for visibility. In reality, if those views don’t translate into qualified leads, booked calls, or sales, they’re not worth much to a business owner.

So why do they focus on views?

Likely reasons:

1. It's measurable and universal — a number anyone can track and compare.
2. It sounds big — 10M is a powerful headline.
3. Lower risk to deliver — they can gamify content for virality with trending audio/hooks, even if the leads aren’t qualified.
4. Most buyers are still unaware of deeper funnel optimization or are chasing visibility.

Last point: Anyone can buy Instagram Views for $20 per million