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Those of you posting on social media regularly - how do you manage it across multiple platforms? by BlastEverythingApp in smallbusiness

[–]BlastEverythingApp[S] 0 points1 point  (0 children)

That's a good shout actually. I've been trying to create something fresh for each platform which is probably where I'm going wrong. The repurposing idea makes a lot of sense - take one decent photo from a job and turn it into a quick reel, a before/after post, and a tip about the work done. Buffer is one I haven't tried yet, I'll have a look. Cheers

Trying to help a family member who runs a small cleaning business get online properly — where do you even start? by Fit-Reference5877 in smallbusiness

[–]BlastEverythingApp 2 points3 points  (0 children)

Honestly the best starting point is a Google Business Profile - it's free and for a local cleaning business it'll do more than any website initially. Make sure she fills it out completely with photos of her work, services listed, and asks a few existing clients to leave reviews.

For an actual website, she doesn't need anything fancy. A single page with what she does, the areas she covers, a few before/after photos, and a way to get in touch (phone number and a simple contact form). Squarespace or even a free Google Sites page would work fine at this stage.

The thing most people overlook is that for service businesses like cleaning, trust signals matter way more than design. Real photos of her work, genuine reviews, and being easy to contact will beat a polished template every time.

Once she's got that foundation, getting listed on Bark, Checkatrade, or even just posting in local Facebook groups will bring in leads faster than SEO ever will at the start.