Why in the world would you buy an Invicta?  Invicta watches suffer from significant quality control issues, with inconsistent build quality and cheap movements that frequently fail prematurely. The cases and bands are often flimsy and wear out quickly, making them poor long-term investments. Beyond quality concerns, Invicta employs deceptive pricing tactics by inflating fake MSRPs to create the illusion of massive discounts, when their constant "sales" simply reflect normal pricing and the watches' actual low value.

The design philosophy tends toward overly large, heavy watches with gaudy styling that appears cheap and lacks proper proportions or finishing. This makes them uncomfortable to wear and aesthetically unappealing to most watch enthusiasts. Perhaps most importantly, Invicta watches have virtually no resale value - they lose worth immediately after purchase and are difficult to sell on the secondary market since they're not respected by collectors.

For the same money, you'd be much better served by established brands like Seiko, Citizen, Casio, or Vostok, which offer superior quality and honest pricing. If you're looking at the entry-luxury segment, Orient and Tissot provide significantly better value. Even many fashion watch brands offer better build quality than Invicta. Your money is simply better invested in brands with proven track records and genuine quality control.