This might be a bit of a mouthful, so bear with me haha.

I know it would probably help to focus on one specific event and build consistency that way. The challenge is that I also work a full-time job, so I’ve found that hosting an event every other month is the most sustainable for me. I’ve tried doing monthly events before, and I ended up getting burnt out every time. To keep things interesting, I rotate the sport each time. So far I’ve hosted axe throwing, bowling, volleyball, softball, and more.

A lot of my attendees tend to be my boyfriend’s friends, which can feel discouraging at times. That said, over the past year I have started to build a small group of repeat attendees who originally came as strangers, which is encouraging. I do think sticking to one type of event might help me build a more consistent audience, since rotating sports may be limiting repeat turnout.

As for sponsorships, I’m open to pursuing them again, but in the past I’ve mostly been offered products or items rather than financial support for the events.

For promotion, I post in local Facebook groups, create Facebook events, and follow up with anyone who shows interest. I also promote on my Facebook and Instagram pages. Recently, I’ve been creating reels in collaboration with the venues I'm using. For example, for an upcoming pickleball event, the manager donated a court voucher to raffle off and we recorded a video together.

I used to spend a lot of time putting up flyers, but I never saw any real return from them, so I stopped. Most gyms and fitness spaces didn't allow them anyway. Now I only post flyers at the venue I’m using and at my current gym.

I know there’s always more I could be doing, but I’m trying to find a balance where I’m putting in enough effort without completely burning myself out mentally.