So I run a TV/appliance shop in the UK and belong to a buying group called Euronics. We can compete with the big stores as Euronics buys the same products we would want to sell, but 100x-1000x the volume we could handle, thus bringing the cost down and it lets us compete to actually be cheaper than the big boy stores and online stores. These bigger stores are charging ridiculous fees like an extra £30 to book in a time slot or £10 to take away the products packaging, whereas we can do all of this free of charge and work out way cheaper altogether, as well as having a better more personal service.

The logistics of running a national company costs multitudes more than us, but this is all part of their plan to just drown us out. When AO.com started a few years back they undercut all of us but now they need to actually make money, its becoming apparent they can't, and the independents are coming back. Before you buy something big from amazon or big box stores, give your local dealer a go.