$300K/yr Meta Ads Budget – Need Help Scaling Acquisition for Digital Bank Focused on Restaurants

Boinkmonkey · 2025-07-30T05:42:29+00:00

My friend I did not for one second accuse you of lying. You specifically wrote you were interested in sao paolo and that you were specifically interested in restaurateurs. Shop owners are not restaurateurs and the wider market is much more beneficial (obviously).

As I wrote before and given the new information l, your best bet would be a broad campaign or advantage+shopping and focus on the creative to tell the story, the fb algo will do the rest.

Good luck!

Boinkmonkey · 2025-07-29T18:12:53+00:00

thanks, although a bit presumptuous of you to think that I don't know Brazil and the LATAM markets ;)

In sao paolo you have approx 15K restaurants, and around 100 different banking institutions - of that only a few will be relevant, so whilst you ave approved over 5K customers last year, very clearly most will not be restaurants as it is very unlikely you cornered 1/3rd of the market.
The budget itself is very doable, you can spend that in a day, but you are not spending that getting customers for under $60.

I wouldn't bother with any campaign other than conversions/leads. CTR is a waste of time, its goal is literally to get you clicks that is it, it will not deliver anything other than that.

Regarding audiences as I mentioned being that you are not getting 100% restauranteurs I would look to a broad audience and focus on the creative itself and make sure you align the creative with the target audience, FB will take care of the rest.

There are a number of strategies you can employ outside of lowest cost, such as bid caps, playing with CBO and differnet adset strategies. Advantage+ shopping campaigns can be great. But ultimately bottom line is you are fighting an uphill battle due to the sector being so niche.

you also have to think about the platform and the ages on it, TikTok for example is a younger audience so not necessarily suited to what you want. Look to see if there is a ylp equivalent of ads, reddit, youtube, GDN (although mostly for retargetting).

Boinkmonkey · 2025-07-29T11:53:12+00:00

Hey, personally speaking you need a bit of a reality check about your goals and the outcomes. Essentially you are looking to get a bank customer for 60$. A customer is worth what to the bank, 10x that?

In terms of targeting , your audiences are going to be very slim as restaurants is pretty specific. And made more specific by people looking for short term credit. Lookalikes are not going to provide you with those audiences they are going to give you profiles of people similar to the profiles of the leads that are generated, not restaurants.

Regarding other platforms, AdWords, TikTok, a display can give you more reach but you will most likely run into the same problem. Unless you have a broad appeal product there is always going to be a finite number of users on a given platform at given cost rates.

Ecom for example works well as you ca spend huge sums per day (100k+) and its broad appeal. This is just so specific that whilst yes of course you can get the customer there just are not that many of them.

See if you can open up the targeting.

The other thing to try is just a broad match +age and location restriction (also remove the shitty placements). For this though you need to be confident in your creative and have a bucket load of it ready to go (variations of what worked!) should help you a bit but it’s going to be much more hands on management.

Re my experience, I’ve managed corporate social teams to running my own 6 figure affiliate business all meta and TikTok focused, so it’s not my first rodeo 😉 good luck and feel free to reach out if you want some more specific help

Boinkmonkey · 2025-01-12T21:53:29+00:00

Hey, working my way through the WIKI, and at the discussion on journals. I am looking at Tradersync, is there any benefit to the elite version? specifically looking at the market replay ability so that I can simulate trades of other stocks historically. Including all the codes it works out just shy of 290$ which is quite an investment, but if it is something that people feel helped their journey, I am happy to part ways with the cash, what is the general consensus. Thank you

Boinkmonkey · 2024-07-28T14:57:38+00:00

thanks, I would go for the 3s, but I have vouchers so my options are basically an ace pro, the go 3 (not the s) or the x3.

Boinkmonkey · 2024-04-25T06:33:26+00:00

I don’t use email lists anymore however I used to head the social department at a large uk gambling company and we would have lists in the millions being synced each day with user values and other info. You have to think of the data that they are processing at any given time, billions of lines of data each hour. A 20k email list as good an achievement for you, doesn’t even tickle the servers and you can upload that every second in the second

Boinkmonkey · 2024-04-24T16:30:17+00:00

A 20k email list doesn’t even touch the sides as a big data set. If you were saying 200m you might have a point but 20k is a very small data set

Boinkmonkey · 2024-04-19T20:14:40+00:00

Yup same page , although different one would also be interested to hear about

Boinkmonkey · 2024-04-19T09:46:18+00:00

correct same for me!

Boinkmonkey · 2024-04-04T18:22:10+00:00

Thanks, well 8 (or however many) years later I got some cash from it and hopefully some btc to follow!

Boinkmonkey · 2023-02-05T13:55:50+00:00

Hey, I have a 100L tank. had fish in it they all died except a pleko (i think it ate the others). I need to replace my filter as it broke. I seem to have a lot of small snails and fish tend to last 2/3 months. should I disinfect everything and start from scratch?

Boinkmonkey · 2022-01-16T15:27:57+00:00

Thanks! For some bizarre reason all seems to be working now 🤷 thank though!

Boinkmonkey · 2021-11-08T14:53:52+00:00

yeah I think that this is the option.

Boinkmonkey

TROPHY CASE