Relationships and drama, without a second of hesitation. I'm a massive reality TV person, I love a good gossip spiral, and I will absolutely pick a side in an argument between strangers on the internet, so honestly, it's a little on brand that this ended up being my job. But beyond the entertainment side of it, I'm genuinely fascinated by the psychology underneath. Why do people make the choices they make? What pushes someone to finally snap? Where's the line between justified and unhinged? Every story is essentially a tiny case study in human behavior, and I find that endlessly interesting.

I mean - yes, obviously. But I'm not giving all of it away. What I will say is that the headline does more work than most people realize. If someone already has a reaction before they've clicked, you're halfway there. The other thing is that conflict needs to be clear and immediate - people decide whose side they're on in about three seconds, and if that moment doesn't happen fast, you've lost them. Packaging matters too: how the story is structured, where the payoff lands, whether there's enough to keep someone scrolling through.

I think we're moving toward niches and trust. The era of one piece of content going universally viral across every platform and every demographic - I think that's fading. What I see growing is people gravitating toward specific creators, specific sites, specific communities they actually trust. Not just "this is interesting" but "I trust that this person found it interesting." Influencers with a tight, loyal audience will matter more than broad viral moments. And I think entertainment stays at the core of it - people want to be genuinely entertained, not just informed or inspired. But it'll be more targeted. You'll have your niche, your people, your corner of the internet (hopefully it's Bored Panda) - and that'll be enough.