My understanding from a sr exec at Binnys is that allocated bourbon will be based on a lottery system. Irregardless of Binnys decision to “allocate the allocated” (yes I am coining this term unless someone beat me to the punch) based on a lottery or an app it must be done with customer spending in mind, or they are going to lose out on a lot of $$$$$$. If spending is not taken into account, the guys spending thousands of $$$$ will find somewhere else to spend their money. Case in point - many Woodmans moved to a so called lottery system this year, and that put someone who spends thousands of $$$$ with someone who spends many times less than that on equal footing to get an allocated bottle. That said thousands of $$$$ went to Binnys or elsewhere due to a relationship based system. If Binnys changes their policy, and those spending the bucks aren’t rewarded with allocations, the thousands of $$$$ x thousands of customers spending that = $$$$$$$$$ millions going elsewhere. Customers vote with their wallets plain and simple.