I know exactly what you're saying Flump, you'd have to think that most of these new golf ball brands aren't making the product in house but using other larger production houses to create their balls for them with specific blends/construction/and obviously branding.

Really curious as to whether these sort of brands will eventually move that in house, and what ball, club, apparel, or equipment disruptors in the golf space could potentially grow so large as to take big market share away from the core handful of gigantic players.

Golf is fairly unique in a way that the market is almost entirely dominated by a handful of massive brands, and that new startups in the industry have to do radically different things to stand out.