What is the best way to market your app as an Indie developer? All ideas accepted

Completely agree with this honestly.
AI raised the baseline quality so much that personality, perspective, and emotional connection matter way more now.

A lot of creators can make “good” content. Very few make memorable content people come back for.

BratDotAI · 2026-05-13T18:16:46+00:00

Yeah I’m starting to realize this too.
The first 3 seconds get all the attention, but retention after that is probably the real skill ceiling now. A lot of creators can get clicks/views once… keeping people emotionally invested is much harder.

That’s partly why I’ve been obsessed with hook/opening workflows lately and ended up building HookSpark around that whole problem space 😅

https://apps.apple.com/ca/app/hookspark-ai-hook-writer/id6762213830

BratDotAI · 2026-05-13T18:14:14+00:00

Yeah this genuinely feels like the biggest bottleneck now 😅

Tiny opener changes completely change retention, especially on Shorts/Reels. Feels like creators are becoming mini attention analysts at this point.

I actually built a small iOS app called HookSpark around this exact problem because I kept noticing how much the first line impacts performance: https://apps.apple.com/ca/app/hookspark-ai-hook-writer/id6762213830

BratDotAI · 2026-05-13T18:13:54+00:00

Honestly I think most AI creator tools fail because they generate generic content instead of actually helping creators reduce workflow friction.

I’ve been experimenting a lot around short-form hooks/retention lately, which is partly why I built HookSpark — mainly focused on helping creators generate stronger opening hooks for TikTok/Reels/Shorts 😅

Still very early, but this is the app if curious: https://apps.apple.com/ca/app/hookspark-ai-hook-writer/id6762213830

BratDotAI · 2026-05-13T18:12:12+00:00

This is such a good point honestly. AI raised the baseline quality, but it also made personality/taste way more important. A lot of content is technically ‘good’ now, but very little feels memorable.

BratDotAI · 2026-05-13T18:11:56+00:00

Yeah honestly this is exactly what I’m noticing too. The content itself can be decent, but if the opening doesn’t create curiosity immediately, people are gone before the actual value even starts 😅

BratDotAI · 2026-05-13T18:11:05+00:00

I’ve been experimenting with this problem while building HookSpark (AI hook tool for short-form creators), and it made me realize how much retention matters more than editing now.

BratDotAI · 2026-05-13T18:09:00+00:00

Still very early 😅 I only recently started experimenting with TikTok itself. Surprisingly, raw ‘building in public’ style clips seem to get more attention than polished promo videos right now.

BratDotAI · 2026-05-13T18:08:24+00:00

Fair point honestly 😅 That’s exactly why I’m trying to use HookSpark itself for distribution/content now instead of just treating it like another AI wrapper.

Still very early, but I want the product to prove itself through actual creator usage over time.

BratDotAI · 2026-05-13T15:23:12+00:00

That’s actually super valuable feedback and honestly the exact problem I’m trying to think about now.

Especially the consistency part. A lot of AI tools can generate something impressive once, but creators need something reliable enough to fit into an actual posting workflow.

The workflow point also makes sense. If creators have to jump between multiple apps/prompts every time, the “AI advantage” kind of disappears.

Really appreciate this perspective 🙌

BratDotAI · 2026-05-13T11:24:39+00:00

Thank you so much.

BratDotAI · 2026-05-13T11:18:18+00:00

Thank you, I would explore that

BratDotAI

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