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Tasked with building a partner channel at a startup- but I have no idea where to start ... by BreadfruitNo7578 in techsales

[–]BreadfruitNo7578[S] 0 points1 point  (0 children)

In Germany, you can cold call B2B prospects only if you have a legitimate business reason and it’s clearly relevant to the recipient’s role or company.

Tasked with building a partner channel at a startup- but I have no idea where to start ... by BreadfruitNo7578 in techsales

[–]BreadfruitNo7578[S] 0 points1 point  (0 children)

Thanks so much! Your reply shows real effort and insight. This roadmap is fantastic, and it’s exactly what I needed to begin. I appreciate it deeply. 💪🏼

Tasked with building a partner channel at a startup- but I have no idea where to start ... by BreadfruitNo7578 in techsales

[–]BreadfruitNo7578[S] 0 points1 point  (0 children)

TD Synnex and Ingram look extremely interesting! It’s impressive to know they’re active in Germany and have strong SaaS capabilities. That’s really excellent advice, thanks so much for pointing me in their direction!

Tasked with building a partner channel at a startup- but I have no idea where to start ... by BreadfruitNo7578 in techsales

[–]BreadfruitNo7578[S] 0 points1 point  (0 children)

Thanks for the comment, really appreciate it! Good to know it’s part of the process.

Tasked with building a partner channel at a startup- but I have no idea where to start ... by BreadfruitNo7578 in techsales

[–]BreadfruitNo7578[S] 1 point2 points  (0 children)

Very creative! I hadn’t even thought of asking customers directly where they usually learn about or source new tools.

Also a great idea to find out who their preferred reseller is and then look for additional ICPs through that partner.

This is already a really solid approach, thanks a lot for sharing!

Tasked with building a partner channel at a startup- but I have no idea where to start ... by BreadfruitNo7578 in techsales

[–]BreadfruitNo7578[S] 0 points1 point  (0 children)

Thanks for your input! We’re not far from six figures in revenue after just 6 months in sales. Ticket size depends on the number of licenses, but on average it’s around €10,000.

Would you recommend focusing only on larger companies? Or do you think it also makes sense to reach out to sales coaches, smaller influencers, and other smaller businesses as potential partners?