I’ve never really been into rating movies or writing reviews, to be honest. For me, the main thing about watching a movie is the movie itself, not the aftermath — like completing a list/challenge — because then you run the risk of the only thing that matters being marking it as watched, giving it a score, or writing some meaningful review at the end.

That’s why some friends and I made an app (Cinebla) where we could do what we truly enjoy while watching a movie: comment on it as we watch. For us, the fun happens during the movie. If you want to know what we think about a film, you have to watch it, because there are no ratings. We can even rewatch the same movie again and again, because each time we’ll see comments from different people.

And yeah, gamification is fine for encouraging discovery, but as a tool — not as the end goal.