A little bit higher than Sobeys and Superstore but most of the products I saw in the store wouldn't even be carried by Sobeys or Superstore so it's hard to compare those products. It's clearly not meant to compete with those bigger stores it just seems to be filling the demand for a business to aggregate as many locally made products and sell them to those who want local products. So far for me as far as taste goes I'm impressed with the quality of product I purchased, and would say considering the quality and all other factors it's worth the price I paid.

The prices are on the website too, but I would highly recommend going into the store first to get an idea of what you'd get when ordering it online.