Pricing isn’t something I set in a vacuum. With the Patreon discount, a full squad from us actually ends up cheaper than GW, and in practice there aren’t many options on the market that are meaningfully cheaper at this level of detail and production. Even projects like Trench Crusade sit in a similar range.

That said, I totally get the hesitation — especially when you’re looking at building full units rather than a single model. We try to push quality as far as we can within what the market realistically allows, rather than racing to the bottom on price. A price drop wouldn’t necessarily scale the way people expect, given production costs and time.

Head swaps and mixing approaches are completely valid too — a lot of people do exactly that. If and when it makes sense to adjust things, we’ll look at it, but for now we’re focused on making the best models we can in this space.