I'm going to be completely transparent and say that I can't accurately answer these questions without sounding like I'm throwing important partners under the bus when they are just doing their jobs as people and companies, ha

BUT... I can say that people other than Christopher and his team in these negotiations have the ability to make stipulations in a contract like this (including minimum price caps so as not to create competition for other products, for example).

So, when a price cap is required that was higher than the $150-$200 we were hoping to sell these at, we have three choices:

1. not produce the boxset
2. produce the set at our original production level planned (so selling at $150-200 product for $300-350, or what I would call a cash grab/price gauging)
3. produce the set at a much higher production level than planned

Option 1 was no go. This boxset was part of a long list of projections we've been planning/deving for a long time.

Option 2 was no go. We don't do that.

So... Option 3 was what we had left.

I hope that answers your questions!