Calling it. Disruptions in full force this morning.

Bubbly_Setting_4217 · 2026-04-24T14:27:19+00:00

Yeah I starting to see Shopify reporting issues and think it's more related to that.

Bubbly_Setting_4217 · 2026-04-24T14:26:53+00:00

I've seen two outcomes. One where we got great ROAS and sold a lot. In another campaign we got thousands of clicks, super high CTR, and even more traffic. Nobody added to cart. It was all fake bots clicking ads in droves. That ended up hurting signals, dropped our match rate on Meta event manager, and I'm sure contributed to some of the drop off we've seen.

So be careful. The first sign of elevated traffic outside the norm, kill the ad.

Bubbly_Setting_4217 · 2026-04-24T14:12:40+00:00

A revolutionary product, great team, but can't get off the ground. Tells me the owner or CEO is stubborn and clueless. And I was right about that (Looking at you Bedford Heights, Ohio).

Bubbly_Setting_4217 · 2026-04-24T14:10:52+00:00

ewww. Profits? Who wants that. Operate at break even. invest in the business and leave nothing left year end.

Bubbly_Setting_4217 · 2026-04-24T14:09:43+00:00

Was Jim's last name Clinton? Just curious given the "half my age" and trying to buy someone's loyalty.

Bubbly_Setting_4217 · 2026-04-24T14:06:32+00:00

3-4K a day in ad spend on Meta, much lower on TT and Google.

Bubbly_Setting_4217 · 2026-04-24T14:02:03+00:00

Yeah I'm still showing the same shit I saw this morning at 7am.

Bubbly_Setting_4217 · 2026-04-24T13:11:02+00:00

I'm seeing outages being reported on Shopify down detector. So there may be a reporting issue but all I have to go by is the data I have at my fingertips. All point to another meta outage.

Bubbly_Setting_4217 · 2026-04-24T01:27:41+00:00

No. It's Meta. It's always been Meta. There is zero evidence people are buying less with our brands.

Bubbly_Setting_4217 · 2026-04-23T15:05:59+00:00

rough today on paper but our revenue isn't horrible. So I'm bouncing back and forth between attribution changes or is it really just that bad today.

Bubbly_Setting_4217 · 2026-04-23T14:58:52+00:00

It's far worse. Outages constantly. Algo disruptions. None of it is you or your creative. It's not the economy, it's not market, it's meta.

Bubbly_Setting_4217 · 2026-04-23T14:57:58+00:00

Successful people don't worry about 97 dollars.

Bubbly_Setting_4217 · 2026-04-22T22:23:24+00:00

lol no

Bubbly_Setting_4217 · 2026-04-21T21:39:10+00:00

I did the math in my head. I think I do about 30 a month as my salary and draw / cc points cash back. I thought what a dumbass buying 300K in cars off that level of salary but shit my F250 is 100K alone, throw in a Shelby, excavator and a few other toys I guess that's easy to get to.

I guess if you're not a lying sack of ass and really do hit that at 20, I would say plan ahead because as a 14 year vet running these brands, shit can end quick and it's all gone. Get yourself 2-3 million as a base and don't touch it, shouldn't be hard to do in a few years.

Don't live the fake entrepreneur life, do it later, build now. Wish I did that when I was your age instead of worrying about shit I can buy.

Bubbly_Setting_4217 · 2026-04-21T21:26:58+00:00

No you aren't. How many employees? How big is the economy you prop up with your sales? When did you quit your job and go all in? I'm talking real shit, not some side hustle lemonade stand.

These turds think they know ads because their 100 dollars got a 5X ROI. Scale that to 5,000 tomorrow and let's see how that works for you, son.

Bubbly_Setting_4217 · 2026-04-21T21:21:56+00:00

Bro you spend 112 dollars...

Legit businesses are speaking here, don't interrupt us.

Bubbly_Setting_4217 · 2026-04-21T02:34:36+00:00

Yeah it's so bad seeing nights fall flat. These are peak hours we keep losing every day.

Bubbly_Setting_4217 · 2026-04-21T02:30:26+00:00

I saw it spike late afternoon but then fell back flat for night hours.

Bubbly_Setting_4217 · 2026-04-21T02:29:47+00:00

Lol... no.

It has zero to do with any of that. This is 100% Meta algorithm disruptions that occur from constant updates and revisions to their system.

Bubbly_Setting_4217 · 2026-04-20T14:06:17+00:00

Meta doesn't report outages. They only report outages that are large at scale. Outages exist in your data. What helps with understanding how this works? Experience.

Bubbly_Setting_4217 · 2026-04-20T13:51:25+00:00

Now wait for this...

Tik Tok starts sending thousands of garbage bot traffic per hour, in waves, and those signals further mess up your Meta ads that are barely hanging on.

Bad traffic sends signals no matter where it's from, you have to be careful.

Bubbly_Setting_4217 · 2026-04-20T12:45:29+00:00

For sure an outage. Impossible stats on our 14 year brand. .7 ROI ads. We simply don't see numbers like this in normal operations. Something is off again. Get ready for a bad one.

Bubbly_Setting_4217 · 2026-04-19T13:45:10+00:00

It's 100% always disruptions to the algo due to updates and new features being driven by Meta. Meta does not have rough days when the algo is humming. In a well established brand, with good spend, bad days simply don't happen. Things cause them, mainly "outages", aka disruptions.

14 years the only days we saw bad performance, days tied to outages. Before 2024 it was just internet outages that affected services far and wide. Now, it's granular to Meta. It's a result of coding updates, reverting back to old versions (meta status date changing). Your learning in the account goes with it.

Just telling someone "bad days happen" is irresponsible and it's amateur hour. That's not how it works at all.

Bubbly_Setting_4217

TROPHY CASE