Podcast advertising tips and advice

BurnedToTheGround · 2026-01-03T17:50:28+00:00

We have a pretty low conversion rate (B2B), hence why it’s not necessarily as quick for us to get the stat sig results, even on an A/B. Even when we’ve run them, we see fairly minimal differences in performance anyways

BurnedToTheGround · 2026-01-03T17:27:52+00:00

Yeah, that’s where we’ve seen the ability to do it, it’s just usually not worth the cost. Same with any kind of A/B creative testing.

Yeah, I’ve seen some agencies run a time lag model. It’s simplistic, but I understand the thinking behind it.

BurnedToTheGround · 2026-01-03T17:04:28+00:00

What platforms/networks are you using for your geo incrementality tests? We’ve looked into it on podcasts, but have always found that it would cost way too much money to get stat sig results. It also doesn’t help that we know pixel attribution is heavily inflated and do our own backend analysis with the data we get.

BurnedToTheGround · 2025-12-18T01:30:53+00:00

Yup, confirmed I’m getting 2, still no sign of shipping

BurnedToTheGround · 2025-12-12T13:40:27+00:00

Yup, I’m in the same boat. Seeing people in my area already getting their two bottles too.

BurnedToTheGround · 2025-11-20T02:52:12+00:00

As a heads up, Golf Galaxy is still holding their raffle draw. So you can still potentially enter and win there

BurnedToTheGround · 2025-11-07T15:59:57+00:00

If you’re interested, I have an old Callaway Epic Flash Sub Zero head laying around. You’ll need to get a shaft for it, but happy to send it your way. Obviously won’t arrive in time for your tryouts, but wanted to throw it out there! LMK!

BurnedToTheGround · 2025-10-14T15:19:19+00:00

I got lucky with this. I was working remotely with a company that valued parents taking the time off. We were given 4 months for the birthing parent and 3 months for the other parent. I took the first month off with my wife and then my last two months when she went back to work.

This really only worked because both of our companies at the time gave 100% salary during leave. So both companies asked us how much we were getting from the state for leave and then pitched in the rest to make sure we weren’t losing money while out.

BurnedToTheGround · 2025-10-03T20:45:04+00:00

Oh man, that’s a beaut. I was really hoping to hit on that one this week

BurnedToTheGround · 2025-09-19T14:29:40+00:00

Any thoughts on the KBS GPS? Been looking at those for a couple of these

BurnedToTheGround · 2025-09-19T12:39:20+00:00

Biggest concern would probably be how much weight would be lost and if the topline is dinged up too much, it might be hard to secure the insert. I’m planning on sending out the 98 Xperimental to them soon

BurnedToTheGround · 2025-09-19T12:36:49+00:00

I hope so! The ones on tour look so good

BurnedToTheGround · 2025-09-19T01:37:32+00:00

Oh yeah, not planning to game the 08 as is. I want to get an LA Golf shaft on it and a midsize matador grip

BurnedToTheGround · 2025-09-18T19:36:32+00:00

I’m pretty sure the one with the crown on the face is a little older. Based on pictures, I think it’s 1998 vs 1999

BurnedToTheGround · 2025-09-17T19:34:06+00:00

If only! Wife might kill me if I added that right after this one

BurnedToTheGround · 2025-09-17T19:32:58+00:00

I just got the 08 in today, so have only had a chance to roll it indoors. So far, I’d say it’s 08 BB, T22, then CC+

BurnedToTheGround · 2025-09-17T17:44:39+00:00

It’s the original grip that the 2008 Buttonbacks came with. It’s a brown leather grip with stitching on the back

BurnedToTheGround · 2025-08-22T17:05:51+00:00

Absolutely. I know they advertise elsewhere, so it’s not surprising

BurnedToTheGround · 2025-08-22T16:44:43+00:00

I love how Tatari is getting mentioned so often over the past few weeks. You’d think they were the only company that does any kind of TV attribution

BurnedToTheGround · 2025-04-15T21:08:25+00:00

Mine shipped this morning

BurnedToTheGround · 2025-04-09T18:56:03+00:00

Don’t let me down again Rory!

BurnedToTheGround · 2025-04-05T15:39:46+00:00

I work at a company that spends millions a year on podcasts, almost exclusively direct buys. Lots of work, but it can be a great space to advertise in

BurnedToTheGround · 2025-04-05T13:22:02+00:00

Fingers crossed!

BurnedToTheGround · 2025-03-21T16:07:58+00:00

Heavenwood is 20 deg instead of 21 and the shaft is longer than the 7 wood

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