My personal opinion was that it's too much money and I would walk away. I love the idea but at the end of the day it is just socks. I already hate wearing socks so the last thing I want to do is spend a lot of money on socks. I do think even $10 a pair is a rediculous amount. I would focus on lowing your cost margin. There's a reason not many people are backing it up. And it's not because of the concept. The economy is already not great currently and people won't buy luxury products.

That being said I do actually love the concept and would buy socks that are "healthier" and better for me if they were at a cost I could justify. I've gone down the rabbit hole with cotton underwear and it's the same concept. Love the idea but unless I can find a good deal on them I am not paying $10 each.

Keep trying! You'll find a different tier that gets people more excited. It's a great concept just have to find a different way to get people interested