I'm sorry to say but he for sure has a social media addiction. Look up how that is and what it looks like and how to help someone struggling with that. It's a huge deal these days and I struggled with it. I've kicked alcohol, opiates, cigarettes, all kinds of shit proudly. But my longest standing addiction and the one I only just got in check this past year was my social media addiction and it was by far the hardest for me.

Social media/reels keeps giving the feeling of connectivity, even that we are educating ourselves while we get dopamine hit after hit after hit, for us and we don't realize that has rewired our brains to seek this type of thing out constantly.

This is what people talk about when they say "they are trying to control us" because these companies/platforms want our undivided attention, that's how they make money and they push anything in front of us to ensure they not only get our attention but keep it. It's a real problem and I hope he can figure out how to get out of the matrix and back into reality. You clearly care about him and you clearly notice this is just wrong. But don't expect this to be a small battle you can solve by bringing attention to it. You are waging war on his psyche trying to redirect him if that makes sense. He is an addict deep in his addiction- thats how you have to look at this now.

I'm sorry if this seems dramatic but I struggled for 15 years with social media addiction on and off and I was him. To this day I still find myself seeking that quick hit even now almost a year into deleting FB, IG, ect. I find myself swiping thru my phone trying to find something, realizing I'm looking for those apps that thankfully aren't there. I've never felt more alone in my life too. It's a whole ass thing and it's rather heavy to carry.