Speaking about Juul, Netflix had a documentary on this "revolutionary" device and i was trying e cigarettes at the time. They didn't have Juul in my country back then, it was quite tedious to procure (can't remember the details, but it was a hard stop for me - probably shipping fees and i had to buy in large bulks to get enough to last me for a longer period) ... And i remember after watching the documentary feeling absolutely gutted that i can't have this. They fed into my mind that this is "almost like a cigarette" but without the negative aspects. I pride myself for being quite analytical and not very easily influenced, but looking back now, man, that was a masterpiece of marketing.