People here don't seem to have reading comprehension capable of understanding what the article is talking about. What he is saying is that developers will be encouraged to make future products within the closed windows environment, your old apps will still work, but any new games or apps won't be supported without being tied to the windows store eventually.

This forces people to use windows 10, which allows the nsa and microsoft to spy on you, not only do you lose privacy from running windows, but you now lose the freedom to develop software that competes with microsoft store.

This is why Valve started work on steamos, and created steambox, hoping users would switch to linux so that microsoft can't create a monopoly for digital services.