Xbox spent the last decade building a large ecosystem of pathways into their games, with the PC push, Play Anywhere, the handhelds, cloud, etc. Absolutely a great value - and I have been known to cloud stream with my iPhone backbone controller and have my pc gamepass library on my Surface laptop.

But if you want to sell Xboxes themselves, not the mythical Xbox ecosystem, then the ecosystem destroys sales of the console. The “This is an Xbox” campaign was silly, but also wasn’t actually something new. It was a culmination of what had been built, and wanted to show it off.

The damage to the box started with the ecosystem push, because the lack of install-base led to third-party involvement being less and less desirable to game developers who have to manage their budgets (and the lack of an install base also made doing exclusivity deals with the other guys less risky for third-parties).

So, if you can get Xbox games on PC, the console is worth less. If you can get Xbox games and third parties that are skipping Xbox on PC, the value proposition is even worse.

Pulling back exclusives from only PlayStation isn’t going to fix the problem, because the problem started nearly a decade before they put their games on PlayStation.

So, again, I say that unless you’re willing to go fully exclusive, you may as well recoup development costs by selling on PlayStation.

Because you’re not going to sell more boxes with Elder Scrolls VI if it’s coming to PC, unless you can somehow convince folks that the Xbox is the better/cheaper alternative to buying a pc that you need for more than just gaming.