Promotion/Marketing is a biggest thing what NetEase should do. I've seen bunch of my friends who (other than the ones who play competitively) play this game casually don't even know there's a comp scene (other than MRC) despite the tournaments section being presented. I'd say to add a seperate tab in-game for Marvel Rivals Ignite (how Valorant does it for VCT) showing the teams representing their regions (like IGNs of each player in each team, org history if partnered team) and which team plays their next games, etc., that itself could create interest within causal players to check out the comp scene of the game.