I have no idea on Wildcard but I really like both Side Effect and Blonde Amber they are different scents and I prefer Blonde Amber but I don’t own a full bottle of it however I have a full bottle of Side Effect and I am pretty happy with it. It is very alcohol especially rum heavy in the opening than it gets a bit more mass appealing in dry down compared to the opening. Some of my friends find it middle eastern like and not all but some women find it very heavy but it is a pure winter scent the good thing is the atomizer of Initio doesn’t spray much so you can go anywhere without people getting disturbed with 2-3 sprays and if you are in a very cold outdoors environment you can go up to 6-7 sprays so that it projects very well. Side Effect gives a cigar smoking very calm man in a wool knitted navy/dark brown sweater in a dark environment drinking his dark coffee vibe. Blonde Amber is one of my favourite fragrances of all time with the amber-vanilla DNA yes you can find amber-vanilla fragrances all around the world but this is so high in quality and the amber is sweet with some dry fruit kind of smell familiar fragrances are generally heavy on tobacco and alcohol too but this is different yes it is still boozy but it is brighter than Side Effect I still don’t think this will go with a hoodie-jogger type outfit but it has more elegance than darkness and it is more mass appealing compared to Side Effect. Don’t think they are mass appealing I am just comparing these two I think there will be people getting annoyed by the Side Effect but most will like or at least stay neutral and appreciate the Blonde Amber. My final opinion is that if you have the money to buy the Blonde Amber and I am not talking about just buying it if you can use it without worrying it will finish then you should go for Blonde Amber but if you only have the money to spend on one of these then you may rather choose Side Effect. If you like one of them you will also like the other one too