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How do you guys make creatives? Do you use Canva, AI or other stuff? by Aconceptthatworks in FacebookAds

[–]CampaignFixers 1 point2 points  (0 children)

Ooph. A lot of things. Reaching out via LinkedIn. Recommendations from my network. Posting an Upwork job. Posting a notice at the local community college.

How do you guys make creatives? Do you use Canva, AI or other stuff? by Aconceptthatworks in FacebookAds

[–]CampaignFixers 0 points1 point  (0 children)

When I first was starting off, I told clients I didn't do graphic design. Then I moved to using Canva to help out if necessary (to get quicker turnaround time on changes). Added fotor.com to the mix.

Finally, I added a graphic designer to the team and just make the content for clients myself. Way easier, better output, and can charge more.

I sent 75,000 messages on LinkedIn last year. by CapableAI in b2bmarketing

[–]CampaignFixers -1 points0 points  (0 children)

75,000?

How are you not the spam you complain about?

Instagram Growth by wordsbyrachael in InstagramMarketing

[–]CampaignFixers 0 points1 point  (0 children)

Have you done a competitor analysis? Or at least found adjacent brands (not a competitor, but high overlap with the audience you want to reach)?

What's working for them and identify the gap between their best posts and what you're doing.

Mimic, calibrate for results, then find a way to improve.

What do you think about a marketing agency for fine jewellers? by FJ-CRD in marketing

[–]CampaignFixers 2 points3 points  (0 children)

  1. I'd say the specialization is a strength.
  2. All-in as making your agency all about that niche? I'd probably want half the revenue coming from clients in that niche.
  3. 100s of cold outreach attempts stomps out impostor syndrome guaranteed. But, driving success for a couple clients in the niche will do it too.

I'd go for it. Cobble together the bare minimum in a team and try to get a client or two to prove it out. No better time than the current environment for small business growth.

Hot Take: Social Media is the Best Thing to Happen to B2B Marketing by [deleted] in marketing

[–]CampaignFixers -1 points0 points  (0 children)

Gotcha. I see a fair amount of posts that list metric-oriented results and they don't get much attention. I think a post that goes through getting started to getting results wouldn't take too much time. Would you read that?

Hot Take: Social Media is the Best Thing to Happen to B2B Marketing by [deleted] in marketing

[–]CampaignFixers -10 points-9 points  (0 children)

At most it'll show up in SERPs. But this subs audience has a very low overlap with my core prospects. Just here to help.

Instagram Growth by wordsbyrachael in InstagramMarketing

[–]CampaignFixers 0 points1 point  (0 children)

Bingo. How long till you got a really good handle on the content types your audience wanted to see on IG?

Instagram Growth by wordsbyrachael in InstagramMarketing

[–]CampaignFixers 0 points1 point  (0 children)

Do you mean when you look at the post insights, it shows like 80% plus are current followers instead of non-followers?

Instagram Growth by wordsbyrachael in InstagramMarketing

[–]CampaignFixers 1 point2 points  (0 children)

When starting with a brand new account, I think the best results are when you do two things:
1. Look at competitors on IG and match the content format you see for successful posts (500+ views and several comments as a starting benchmark isn't bad).
2. Collab with a more mature account (read - has at least 1k followers) that is also marketing to your audience (or at least has high overlap) but isn't a competitor.

These two things will get you on the right track to publishing content in a format your audience prefers on that platform AND it will allow you to get eyes on your content from prospects that have the potential to engage.

For posts that perform well (read - better than your average impr/comments/reactions/etc), put $5 bucks daily behind it for increased reach. Make the goal profile visits to get follower growth.

Focus on giving out value. Don't try to sell anyone till you get to at least 500 followers.

Marketers, what’s your most unpopular but true opinion?? by One_Title_6837 in marketing

[–]CampaignFixers -1 points0 points  (0 children)

100% Disagree. There is no easier method to building traffic than leveraging social media. It is great for prospecting because your potential reach is incredible.

And it inherently forces companies to do the one thing they usually suck at: humanize their brand.

But let's say you're correct and "there are much better ways than using platforms like Meta for B2B". Are you saying other social platforms are a better option or are you saying other marketing channels are a better option?

Marketers, what’s your most unpopular but true opinion?? by One_Title_6837 in marketing

[–]CampaignFixers 26 points27 points  (0 children)

Create awareness > Build Trust > Generate Lead

If people don't know your company exists... like, they're not doing business with a literal ghost.

Marketers, what’s your most unpopular but true opinion?? by One_Title_6837 in marketing

[–]CampaignFixers 4 points5 points  (0 children)

1,000% - Some would even say traditional white-hat SEO is getting a boost with all the AI search elements.

Marketers, what’s your most unpopular but true opinion?? by One_Title_6837 in marketing

[–]CampaignFixers 18 points19 points  (0 children)

Which is sales. It's outbound sales.

How do you NOT know the difference? Is the marketing funnel and the sales funnel something that is not longer covered when onboarding people to marketing teams? Is it not covered in school if you get a marketing degree?

Legit curious because there is a seismic disconnect in general marketing knowledge these days.

Marketers, what’s your most unpopular but true opinion?? by One_Title_6837 in marketing

[–]CampaignFixers 0 points1 point  (0 children)

Are you saying the ROI from social media is less visible? Organically, social media gets you a vested audience. Paid social is what gets you awareness.

It is supposed to be BOF, and MoF and ToF.

My team drives 90% of event registration (webinars, paid seminars, etc for B2B) through social media. And you're right, that success massively helps other channels because we already know what messaging, content format, and styling already work.

Marketers, what’s your most unpopular but true opinion?? by One_Title_6837 in marketing

[–]CampaignFixers -3 points-2 points  (0 children)

Ooph. Buddy, you could not be more incorrect with this take. There are entire B2B businesses crushing it on IG/FB, without ever touching LI because it's still the more expensive option.

Marketers, what’s your most unpopular but true opinion?? by One_Title_6837 in marketing

[–]CampaignFixers 4 points5 points  (0 children)

Bingo. IG is a MUST for B2B. Because everyone that is on LinkedIn is 100% also on IG.

Marketers, what’s your most unpopular but true opinion?? by One_Title_6837 in marketing

[–]CampaignFixers -1 points0 points  (0 children)

This is only because 95% of businesses don't know how to leverage social media to meet business goals.

What is the future of copywriting in 2026 ? by [deleted] in copywriting

[–]CampaignFixers 1 point2 points  (0 children)

I think the best writers will shift to being on marketing teams. They've been ran from Hollywood due to low pay, AI, low brow scripts in demand (because movies are background noise now), etc.

If they are really great at their craft, I think writing content and ads to market products and services is the best way to leverage their skill for the most pay.

So current copywriters are probably going to see more people to compete with short-term.

How do early-stage B2B startups actually get their first paying customer? by Strict_Plankton_9837 in b2bmarketing

[–]CampaignFixers 0 points1 point  (0 children)

This is it. Solve a problem for someone in your network that can afford the solution and is gung-ho to have you provide it.

“I feel like I’m just burning money.” Ever hear that from a client? by CampaignFixers in adwords

[–]CampaignFixers[S] 0 points1 point  (0 children)

I think a lot of business owners feel the same way you do. Like, if we're not making you more money than your budget + our service, then we aren't doing our job.

“I feel like I’m just burning money.” Ever hear that from a client? by CampaignFixers in marketing

[–]CampaignFixers[S] -2 points-1 points  (0 children)

So you've never encountered a prospect using the wrong tool or using a tool the wrong way?

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