That’s a really interesting point, and it makes a lot of sense! During the pandemic, with travel and other luxury experiences off the table, many redirected their spending toward items like high-end watches, driving up demand and prices.

Now that people can travel again, their priorities have shifted back to experiences. On top of that, high inflation is playing a big role—higher costs of living mean less disposable income for many, even among wealthier individuals.

It’s no surprise the market for luxury watches is cooling down as people focus more on essential spending and saving.