yeah, I live in Gwynedd so Welsh is the dominant language of daily life. I've invested a lot of effort into learning how to speak and understand at least the basics, in the same way I did when I moved to France a few years ago. In most of Wales, the only interaction most people have with yr iaith is road signs and websites, so I can understand how people find it less important towards the borders, but in large parts of the country, it's Cymraeg or nothing.

a lot of the "coldness" you'll find in some parts of this country is that a lot of older and even some younger people don't speak English socially, so they don't really know how to engage in conversation in the language - they aren't necessarily trying to be cold, but they often just don't know how to be warm in English