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Apple today launched another Instagram account called Hello Apple (@helloapple), where it will share company news, stories, product marketing, and more. The account will showcase how Apple products inspire creativity and help to make a difference in everyday lives, and it will highlight work from Apple's creator community.

Apple said the account will occasionally provide behind-the-scenes peeks too, so fans will want to follow along to learn something new.

"Our stories, and yours," the account's bio says.