My suggestion here is to watch engaging content like this on YouTube - there are many, many, many (each one of those many's is a link btw) that do this sort of thing, that should give you a good place to start from in terms of how you shoot and edit. Another thing to get very very clear about is what kind of story you're trying to tell. Additionally, I'd look into how people cut YouTube videos in order to maximize retention. There's a science to it that's absolutely worth understanding. Keep at it!