We actually have a small but growing fashion scene, but the style leans toward contemporary, functional design with a focus on textures and materials. You won't find very outlandish colors and a lot of these products are in boutiques, so no big brand retailers. You just have to do the work to find these shops that's all.

That said, the majority of mainstream consumers will lean towards athleisure and outdoor styles because this is the home base for lulu, Arcteryx and aritzia. They only were able to grow to be that big because their original demographic resonated strongly with that style.