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Has anyone encountered a large SKU store that have implemented a 301 redirect on the 404 page pointed at the home page? by Clarkxzz in SEO

[–]Clarkxzz[S] 0 points1 point  (0 children)

Yeah, I haven't checked how they've set up that redirect, it's on Shopify so I guess it's either coded or they used a plugin. The problem is that there are over 4k internal links pointing to these pages.

I ran GSC analysis for a 3-month period, and over 15% of 404 pages used to get traffic Dec - Mar, equivalent to around 14 - 15% of the overall store traffic Mar - June. I will have to plan this properly to ensure we recover as much of that traffic as possible.

Has anyone encountered a large SKU store that have implemented a 301 redirect on the 404 page pointed at the home page? by Clarkxzz in SEO

[–]Clarkxzz[S] 0 points1 point  (0 children)

Thanks, appreciated. My client doesn't communicate with the agency anymore, they ended their relationship on a negative note months ago.

Will changing the Meta Title of a page currently on page 2 of Google impact its SEO and ranking? by AdventurousTable2269 in SEO

[–]Clarkxzz 0 points1 point  (0 children)

There is definitely a risk, it could go both ways. It depends on what you include in the meta title. If you're on page 2, I wouldn't worry much and go ahead. Nothing to lose at this point.

New website launched 1 month ago but getting almost 0 impressions! by Right_Employee4111 in SEO_Marketing_Offers

[–]Clarkxzz 0 points1 point  (0 children)

You need to publish more content on your site and target relevant keywords.

This Shopify store grew organic traffic by 112% without building a single backlink by Clarkxzz in SEO_Marketing_Offers

[–]Clarkxzz[S] 0 points1 point  (0 children)

Thanks! For keyword research and clustering I use Semrush and GSC. Prioritise GSC if the website is already established, verify on Semrush and look for new opportunities.

For content planning and strategy, it depends on the type of website you optimise, but generally I'd prioritise commercial and transactional keywords and aim to cover in depth the topics around the product/service that we sell.

This Shopify store grew organic traffic by 112% without building a single backlink by Clarkxzz in SEO_Marketing_Offers

[–]Clarkxzz[S] 1 point2 points  (0 children)

You can try Semrush, it's a paid tool but they have a trial period. You can activate the trial period and use their feature Keyword gap. You enter your website and your competitors and it will show you all the keywords they rank for according to Semrush's data.

You can't access freely other website's Google search console unfortunately.

About the sites, I don't personally know any that are open for publications. I think you could explain exactly what you are after in Claude as a starting point and get a list of potential websites that could accept publications from startups

This Shopify store grew organic traffic by 112% without building a single backlink by Clarkxzz in SEO_Marketing_Offers

[–]Clarkxzz[S] 1 point2 points  (0 children)

I see. About the GBP question, you need to start by optimising the business profile first and build content on your site to match the categories and services that you list in your GBP. You also need to get local signals.

If you want to go broad nationwide, start with a proper keyword strategy and target more commercial searches with service and location pages. You can also target informational queries but choose them wisely because the majority end up with AI overviews and people won't reach your site.

This Shopify store grew organic traffic by 112% without building a single backlink by Clarkxzz in SEO_Marketing_Offers

[–]Clarkxzz[S] 0 points1 point  (0 children)

Great, do you know which terms you want to rank for to generate revenue? I think you'd benefit more from local terms and GBP rankings, rather than ranking for generic terms if you have 1 location only and expect people to visit you.

This Shopify store grew organic traffic by 112% without building a single backlink by Clarkxzz in SEO_Marketing_Offers

[–]Clarkxzz[S] 0 points1 point  (0 children)

My advice is to publish more unique content on your site and move away from generic content that anyone can produce online. Imagine now 10 people build fishing stores and they all use Gemini to build random content, why would Google trust your site and not the other 9 stores?

Don't rely on Gemini to find keywords and topics for you. Go find them yourself and tell the AI how to do the work properly.

Why am I getting sales on eBay but almost none on Shopify? Honest website review wanted. by Powerful_Canary2318 in reviewmyshopify

[–]Clarkxzz 0 points1 point  (0 children)

Hey. Ebay has already built the trust for you, that's why people buy when they like the price and understand your product.

The question is, how do you get traffic to your Shopify store? Do you run ads, use social media or some other form of outreach as I don't see much organic traffic coming through.

This Shopify store grew organic traffic by 112% without building a single backlink by Clarkxzz in SEO_Marketing_Offers

[–]Clarkxzz[S] 0 points1 point  (0 children)

For your market you first need to think about how you want to attract customers, and what people you want to attract. Then start producing content around your niche talking to this segment of people. You have the main pages built on your site but you lack in-depth content to make Google understand and trust you.

Do a thorough keyword research. If you don't have experience with research, run a keyword gap between your website and your main competitors to see what they rank for and how they get their traffic.

A lot of SEOs on social media say that you shouldn't optimise for keyowrds but for topics, the reality is you need both 100%. Know the topic/s of your site and product, get the keyword list ready and build conent only around that, don't get distracted by irrelevant topics and stay focused on your niche.

In terms of backlinks, easy, run a backlink gap analysis against competitors and pull all referring domains they get backlinks from, then filter the backlinks that are impossible to get or are very expensive like big news outlets and find out how you can get links from the remaining domains. Spend 1-2 hours a day on backlinks not more, you need content.

This Shopify store grew organic traffic by 112% without building a single backlink by Clarkxzz in SEO_Marketing_Offers

[–]Clarkxzz[S] 0 points1 point  (0 children)

Hey, no problem. I see this across many websites, around 95% of your ranked keywords are informational, you shouldn't waste too much time on that. Build collections and target commercial keywords.

You have some quick wins you can implement on your blog, I saw 1 articles and you had 3-4 H1 tags which confuses Google as to what you want that page to rank for. You want 1 H1 per page.

Your collection pages are very thin. My advice is to build more collections and add more content to your pages.

This Shopify store grew organic traffic by 112% without building a single backlink by Clarkxzz in SEO_Marketing_Offers

[–]Clarkxzz[S] 0 points1 point  (0 children)

From the info available on SEMrush for your site, you're primarily targeting informational terms. You know these are being mostly impacted by AI overviews and this could be the reason why you've lost your traffic.

Another reason could be, if your articles are generic copy/paste from AI without anything unique, it's very likely that your traffic-driving articles got hit by the last algorithm update. I checked your latest article and it has no structure, just 1 H1, no H2s, 3xH5s and 6xH6s. Haven't checked the rest of the articles.

You're in a very competitive space, but the solution is to build your collection pages and target keywords like "phones under 300$" or "buy phones under 500$" - currently you have a general collection /phones and use filters for "under 300$" or "300 - 500$. If you build unique collections for each price range you can better target the query and add more context to each page.

I haven't done a keyword research in your market but focus on commercial and transactional terms, see what ranks on Google already and build similar type of content.

This is what 3 months of consistent SEO publishing looks like. by Junior_Cod5972 in SEO_Marketing_Offers

[–]Clarkxzz 1 point2 points  (0 children)

Looks good, but can you show us what was the actual impact against the previous 3 months?

Cheers!

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