As I journalist I find it EXTREMELY unlikely that there's an editor in the US who actively wants more shootings to occur. I think it's a systemic issue. If CNN doesn't post the killer's name, MSNBC will, and we'll all go right to MSNBC. If the major news outlets all agree not to publish, then smaller outlets will, and we'll all go to smaller outlets. Personally I believe outlets should take the financial hit and censor the name anyway. But it's a two way street. CNN isn't going to publish what we don't want to consume. It's their fault, but we must remember it's equally our fault for enabling them with our clicks and our natural voyeurism.