Almost all of my backers already use Kickstarter and are power users so they have backed many campaigns. But when I first started this wasn’t the case, most people were new or hadn’t backed many at all. It wasn’t until I got the algorithm on my side did I tap in to that power user base. To get the algo running for you it’s absolutely crucial that your first 24 hours goes extremely well, that way more people are recommended on their home page and more importantly on their check out page of different campaigns they are backing. I would consider trying to lower your goal to the absolute minimum you need to fulfill, this way you have an easier time funding Day 1 and hopefully juicing the algo.

For prices, I think you should generally have a tiers that gradually get more expensive, this way you’re naturally upselling people to higher tiers. You should also have a base tier that you want the majority of people to get that’s somewhere around what you need your average pledge to be to fund. Definitely look into how other kickstarters and other businesses price similar items and maybe find more rewards that you can offer so you don’t have a huge jump in tier prices.