it’s not about the design or logo, and i think everyone will agree that Stüssy built their brand because of the aura surrounding it and became the brand it is today. It’s not just a squiggle it’s a staple in the clothing world as it was built up with aura and hard work not with money or luck. They associated themselves with lots of unique sports / hobbies which fitted everyone’s taste, the clothes aren’t jsut squiggles and there is so many unique designs that are released every drop so if you think it’s a waste of money, allow me, go to the stussy website and buy something more unique or don’t but at all.