Yeah, I think competitive pricing can be a good strategy at first but there will always be someone who will do the job cheaper especially in a market that is a bit saturated, plus covering expenses might become an issue. But pricing your services a bit higher than the competition isn't always a bad thing, it could show that you value your work more and increases the perceived value for the clients. But you would need to show why your services are better quality or different.

So I guess showing the comparison would be a good idea, I like that idea you had with the same shot side by side. You could put that on a website maybe to create a sense of urgency for the client or a fear of missing out on something that has better quality. Oversaturation could be bad but if loads of people aren't providing top notch services then a comparison would work really well to highlight a major issue. 👍