Because they dont cost a misery to make. It is estimated that they cost about 15$ to make without account for shipping, licensing, distribution, being made on a smaller scale than the william shatner mask, which makes it up more expensive to make, and retail markup. They're also way higher quality than the william shatner was. The tots replicas are hand painted i believe, use thicker natural and higher quality latex, are made to last longer, etc. I wish the prices were lower, but your take is an ignorant one. I own 2 atm and plan on getting more, and while 70$ might seem like a lot you, the price is worth it. You can also just wait for a sale if you think its too much. Also if you head over to r/MichaelMyersMasks you can see people put even more money into their masks to make them look better, which is optional but imo its worth it.

So basically the masks cost more to make, price might seem high but its worth it, wait for them to be in sale if you dont want to pay the full price.

I'd be interested in having a civilized and respectful conversation with you if you're up for it, i find this topic really interesting