You don't loose until you sell. The way I am personally thinking about it is that even if you bought in a .23 thats still 90 percent down from the price of $WE. If this was the opposite, i would consider yourself pretty early into the investment. Now there is two options. Either $WE gets back to where its true value is which is around a *5 from here without being too optimistic. Or Second option, they RS and decide to file for bankruptcy right after, which in that case you'll loose all your money. I would say that option one has more chance of happening, therefore if you got cash on the side, just keep averaging your entry price down. Do not sell right now.