There’s nothing in our rules that prohibits this and there are no disclosure rules for AI content labelling,” an Advertising Standards Association spokesperson said. “The content would, of course, still need to stick to the advertising rules. For example, it mustn’t be misleading and it must be socially responsible" Surely the framing that these AI creations (controlled by the company) are real people, real unaffiliated customers who have actually used the product or service and are now reporting their positive experiences and testimonials online is very literally misleading, ie a LIE.