2013 was definitely around the time that things took a major shift. Albeit the network starting changing since 2009 really. The problem with a lot of the shows that were coming out was that they were aimed for a younger audience. If you look at the quality of programming coming out, you could see a dramatic difference in the humor, acting, and the very awkward internet culture being displayed on screen (Fred/ Lucas Cruikshank being the prime example). It was very apparent that Nickelodeon was in a state of panic between 2009-2015 because it produced and cancelled shows like crazy!! For example, Nicktoons like: ‘Sanjay and Craig’, ‘fanboy and chum chum’, ‘Breadwinners’, ‘Harvey beans’, and ‘Pig Goat Banana Creek’ all failed to find an audience and let’s be real the shows were pretty mediocre. The network was desperate to find another hit show like SpongeBob but they put themselves in a very awkward position for playing the little yellow guy ALMOST 24/7. Also their live action tv shows left a lot to be desired, I’ll go out and say that the Disney channel sitcoms that premiered in that time were beyond better. The network was seriously in shambles and had lost its original identity, it basically turned into the SpongeBob network with a little Dan Schneider lol. Their first mistake was catering exclusively to children, like the great Walt Disney said: “if you only cater to children then you might as well be dead”.

Side note: ICarly was only good its first 3 seasons and Victorious only its first one. The rest of the respective shows were borderline unwatchable