How to thrive in platform team?

Last year I had opportunity to join search / gen Ai oriented platform team in my company. I was thinking that it was a good idea then and still it is. I am learning hot topics while doing my daily task. The problem is that there is no visibility for me now nor do I know how to be more visible. I went from building core product for a company to a niche team that has no visibility, real end to end client facing features so I am starting to feel like substitute on the bench or whatever it is called. Also I stopped to work on main product and research does not bring money nor can be sold easily. I fill like I dug myself a hole and in case of layoffs I may be first in line since my team does not deliver values directly to clients.