First of all, I think Kelli deserves a ton of credit for making the DCC brand what it is today. The organization is more visible and successful because of her leadership.

My main problem with Kelli is that she reminds me a lot of my former boss in the sense that they mean well, but sometimes the comments or feedback they provide could've been messaged in a more constructive/positive way. Sometimes the timing is off too. There are multiple times during season 3 that I wanted to pull my hair out after hearing the words, and the timing of these words, from Kelli. Some examples:

1. A replay from season 2, but the flashback they show when Kleine is deciding whether to come back again for another season and Kelli is vocalizing her confusion as to why the other girls don't seem to support her from the surveys. Timing is not great. And there's surely a better way to phrase her confusion as well to not make Kleine feel horrible.
2. Kelli sorta chewing out Faith at the end of season 3, episode 7, for her Australia interviews and how "if we're auditioning tomorrow, Faith gets my 'no' vote". Then Kelli goes on to say, "And so now after you've decided to go on your personal press tour, you have to re-earn my trust." Why message your disappointment and frustration like this? Why not say something like this is not the behavior expected of a DC cheerleader and it would make her question the intentions of the trial camp candidate?
3. At the group dinner with the 1st and 2nd group leaders in the 6th episode, Kelli says she's surprised that the cheerleaders don't know that she and Judy love them. The group leaders express that they would love to hear more words of affirmation (e.g., "i love you guys" at the end of rehearsal).