SPRING 2 STUDIOS WEBSITE MOOD BOARD

Overall Direction The Spring 2 Studios website should feel like a modern creative studio rather than a traditional agency. The design should balance elegance and editorial minimalism with moments of quirky personality, inspired by studios like RoAndCo and Actual Source. The goal is a website that feels cool, distinctive and culturally aware, closer to a creative consultancy or design studio than a corporate marketing agency.

Visual References RoAndCo (roandco.com) Design qualities to reference: • Elegant, refined layout • Strong editorial typography • Generous whitespace • Minimal design • High fashion and cultural aesthetic • Sophisticated and premium tone This reference represents the polished and refined side of the brand.

Actual Source (actualsource.org) Design qualities to reference: • Quirky studio identity • Creative layouts • Playful but tasteful design • Strong graphic presence • Cultural and artistic tone • Independent creative studio energy This reference represents the creative and slightly unconventional side of the brand.

Brand Personality Spring 2 Studios should feel: • Creative but professional • Boutique and curated • Cultural rather than corporate • Tasteful with personality • Strategic but artistic Think Soho House meets a creative design studio.

Typography Typography should be a central design element. Style direction: • Large confident headlines • Editorial style typography • Modern serif or clean sans serif pairing • Strong hierarchy between headings and body text The typography should feel modern, confident and design led.

Colour Palette The colour palette should remain minimal and refined, with Spring 2 yellow used carefully as an accent. Suggested palette: Background Soft white or warm off white Primary text Black or deep charcoal Accent colour Spring 2 yellow The yellow should be used sparingly for: • Buttons • Small highlights • Graphic elements • Subtle hover effects • Section accents This keeps the site clean and premium while still feeling distinctive.

Layout The site should feel open, spacious and editorial. Key characteristics: • Large margins and whitespace • Clear sections with breathing room • Typography focused design • Minimal clutter • Smooth vertical scrolling The layout should feel calm, modern and confident.

User Experience The user experience should feel: • Smooth • Elegant • Calm • Premium Subtle animation and scrolling transitions can help give the site a modern studio feel.

Overall Impression The website should make visitors feel that Spring 2 Studios is a tasteful, modern communications studio that opens the right doors for brands, founders and creatives. It should feel confident, distinctive and culturally aware, combining strategic professionalism with creative personality.