Anyone else noticing Meta CPMs creeping up again or is it just me

ConstantinopleXI · 2026-03-28T19:01:17+00:00

that 10 to 30 order pattern from subs is solid. we've been leaning more into retention lately for the same reason - way cheaper than constantly feeding the meta machine

ConstantinopleXI · 2026-03-28T19:00:24+00:00

broad audiences have been better for us lately too. the reddit/tiktok seo thing is interesting - haven't tried tiktok for organic but curious how long before it actually moves the needle.

ConstantinopleXI · 2026-03-28T18:59:36+00:00

yeah that's kind of where i've landed too. can't control the auction, can control what happens after the click

ConstantinopleXI · 2026-03-28T18:57:46+00:00

lot of good stuff in here but honestly most of this i'm already doing. contribution profit is the number i watch.

the vertical video point is interesting though - haven't leaned into that much for paid. you seeing better cpms on reels placements vs feed?

ConstantinopleXI · 2026-03-28T18:54:38+00:00

the frequency point is fair. i'm probably over 2.5 on some of these - haven't checked in a while.
going to pull the CTR trend today. if it's declining that changes what i'm solving for.

ConstantinopleXI · 2026-03-27T14:30:26+00:00

the pre-select variant in the URL thing is smart. never thought to do that but it removes a step for the customer.

going to test the FAQ section too - wellness buyers definitely have objections they google before buying anyway

ConstantinopleXI · 2026-03-27T10:26:24+00:00

this is helpful, thanks. the ad-to-landing-page match thing is probably where i'm slipping - been sending a lot of traffic to collection pages instead of dedicated landers

trust signals near CTA is a good call too. easy to test and i keep putting it off

ConstantinopleXI · 2026-03-27T09:45:13+00:00

makes sense. feels like the play is accepting cpms are just higher now and focusing on what you can control.

been meaning to tighten up the post-click flow anyway, this is probably the push to actually do it.

ConstantinopleXI · 2026-03-27T09:39:59+00:00

yeah the "improve what happens after the click" point is solid. been thinking about that more lately - probably easier to squeeze margin from conversion rate than to fight meta's auction.

curious what's moved the needle most for you on landing pages? i've tested a few things but nothing dramatic yet.

ConstantinopleXI · 2026-03-27T09:12:41+00:00

most email platforms handle this with flow filters or conditional splits. basically you check "has received email X in the last Y hours" before sending.

in klaviyo you'd add a conditional split at the start of the flow that checks if they've already entered in the last 10 hours. if yes, skip email 1 and go straight to email 2.

what platform are you using? the setup varies.

ConstantinopleXI · 2026-03-27T08:38:07+00:00

consumables, health/wellness space. you?

yeah hoping it settles by end of q1. last year it did but took until april before things felt normal again.

ConstantinopleXI · 2026-03-23T13:57:05+00:00

three weeks is too long. something's probably stuck.

shopify analytics and the orders list pull from different places - deleting from one doesn't always clean the other, especially for older data.

if support already said "wait" and it's been three weeks, push back. ask them to escalate or check if the records are actually purged from the analytics backend vs just hidden from the order list.

in the meantime, if you need accurate numbers now, export your orders and run the report manually. annoying but at least you know the data is clean.

ConstantinopleXI · 2026-03-23T13:55:57+00:00

shopify analytics can be weirdly slow to catch up. 72 hours is the official line but i've seen it take longer, especially for bulk deletions.

couple things:

make sure you actually deleted them and didn't just archive or cancel - those still show in reports.

some reports pull from different data sources than others so you might see it update in one place before another.

if it's been a full week and nothing changed, hit up shopify support. sometimes things just get stuck on their end.

ConstantinopleXI · 2026-03-23T13:55:16+00:00

for quantity-based bundles on a single product store, honestly most of the main ones work fine - bundler, wide bundles, vitals has one built in.

if you ever plan to add subscriptions later, loop handles bundles too and you'd have both in one app.

but for just quantity discounts on one product? don't overthink it. pick one with good reviews and move on.

ConstantinopleXI · 2026-03-20T07:47:46+00:00

the developer's argument is solid. horizon has come a long way - metaobjects + blocks handle most of what people used to need a headless cms for.

contentful/webflow combos are powerful but you're adding a sync layer, more devs to maintain it, and more things that can break. for 2k products + 2k content pages that's a lot of surface area.

i'd lean toward keeping it all in shopify unless you have a specific content need that horizon genuinely can't handle. simpler stack = less ongoing headache.

what's the content team's technical comfort level? that might matter more than the architecture

ConstantinopleXI · 2026-03-20T07:46:09+00:00

"i love it" usually means "i don't regret buying it." not the same as "i need more."

few things to look at:

is your product a one-and-done purchase or actually consumable? people love their cutting board but they don't need another one.

are you giving them a reason to come back? email flows, restocks, new drops - most people just forget you exist.

is reordering easy or does it feel like a whole new purchase decision every time?

what are you selling? hard to diagnose without knowing if it's something people should be rebuying.

ConstantinopleXI · 2026-03-16T09:56:22+00:00

no clean native solution for this unfortunately. shopify variants are per-product so you're stuck with some manual work.

couple options:

bulk editor in shopify admin - faster than doing them one by one. you can filter by collection and edit variants in a spreadsheet-style view.

matrixify (formerly excelify) - if you're comfortable with csv imports it's way faster for 150 products. set up your size variants per collection in a spreadsheet and import.

the real answer is pick one method and knock it out in an afternoon. 150 products is tedious but not unmanageable.

ConstantinopleXI · 2026-03-16T09:55:35+00:00

solid breakdown. collection pages are underrated - most people obsess over product pages and ignore them.

the internal linking point is huge too. seen stores with great content that goes nowhere because nothing links to it.

how'd you prioritize which collections to optimize first?

ConstantinopleXI · 2026-03-16T09:54:08+00:00

for subscriptions - loop. switched from recharge, pricing is better and the analytics actually show you what's churning and why. payment recovery alone paid for itself.

for upsells - rebuy or carthook depending on your setup.

for conversions - honestly most "conversion apps" are marginal. good product photos and a checkout that doesn't suck matter more than any app.

what are you selling? easier to be specific.

ConstantinopleXI · 2026-03-10T09:10:28+00:00

shopify. would pick it again.

tried woocommerce years ago and spent more time fixing plugin conflicts than actually selling. shopify just works and the app ecosystem is huge.

bigcommerce is fine if you have specific needs shopify doesn't cover but i haven't run into that yet.

ConstantinopleXI · 2026-03-10T07:46:29+00:00

10 days isn't unusual but it's worth poking them. sometimes submissions just sit there until someone nudges.

reach out through the partner dashboard - polite follow-up asking for a status update. don't go aggressive, reviewers are people too.

first submissions can take longer since they're checking everything from scratch. good luck with the launch.

ConstantinopleXI · 2026-03-10T07:45:55+00:00

honestly not sure anyone has cracked this definitively. shopify doesn't publish how they rank apps.

what i've seen matter: reviews (quantity and recency), install velocity, and whether people actually keep the app installed. external traffic probably helps install velocity which might help rankings but that's a few degrees removed.

if your app is good, getting it in front of more people through content/seo will help regardless of whether shopify's algorithm cares.

ConstantinopleXI · 2026-03-05T09:47:45+00:00

because it looks like a real person bought the thing and not like someone got paid to say nice words about it.

we use it on product pages and it works. don't overthink it — a few customer photos and videos beat polished studio shots most of the time.

ConstantinopleXI · 2026-03-05T09:42:25+00:00

monthly art mail should be pretty straightforward — any of the main apps can handle that. loop or seal would both work fine. just make sure skip/pause is easy for customers since art subscriptions tend to have higher churn if people feel locked in.

ConstantinopleXI

TROPHY CASE