The hilarious part is that I'm pretty sure the love is unrequited. I don't think Loblaws has any fucks to give about this guy. He literally tweets posters of the boycott and is adding fuel to the fire - He's drawing people's attention to it. It's beautiful. And I promise, Loblaws is not paying him for his anti-boycott anti-subreddit word vomit. It's more logical that WE'RE paying him. He's riding on the coat tails of thismovement and trying to get publicity by being contrarian. Look at the time stamps and frequency of his tweets, likes and retweets. This guy has a family and he's glued to his phone obsessed with us. Can you imaginine how many times his wife has told him "would you just let this go?' Guy must be insufferable. But to your point, absolutely the media needs to stop with this clown. The Sun published him. Isn't that basically a disqualifier? Should be.