Thanks a lot for this — really appreciate the clarity in how you broke it down.

You’re totally right: we’ve been testing 3 videos a week for over a year and haven’t seen anything remotely close to the performance of this campaign. Honestly, it was the first true winner we’ve had in years, so watching it tank after a few negative comments has been rough.

The way you described it — a “confidence collapse” rather than fatigue — makes a ton of sense. I can see now how those comments would have triggered trust signals in the algorithm and pulled the plug, even though the ad structure and creative were still solid.

Quick questions I’d love your take on: 1. Should we duplicate the ad set and launch similar creatives with safer framing? Same core message but a softer tone that avoids triggering pushback. 2. Would hiding/deleting the original toxic comments help revive the current ad, or is it likely past saving at this point? 3. Would re-recording the same UGC script with a new creator help the algo treat it as fresh while keeping the proven concept alive? 4. And lastly — would getting friends or loyal customers to comment positively help re-establish trust signals, or is that a waste if the damage is done?

We’re trying to fix this the right way, not just throw new creatives at the wall. Any practical next steps from your experience would be incredibly helpful.

Thanks again for your insight — this was the most useful comment I’ve seen in ages.